Task 4 - Audience Research

We have chosen to create a music video for our A2 media coursework.
Questionnaire: Music Videos

1. What is your favourite music genre?
Metal/Screamo
Rap/Hip-hop
Acoustic
Dance
Pop-rock
Other
Please state ...

2. What music channel would you rather watch?
Kerrang!
Scuzz
MTV Hits
Magic
Q
4 Music
MTV Rocks

3. Would you like to see the performance of the artist in the video, or the use of actors/actresses?
Artist
Acting
Both

Explain ...

4. Would you prefer to watch a music video with a storyline or a collage of scenes?
Story
Collage
Both

Explain ...

5. Is a pleasant outdoor location more favourable than an indoor one?
Yes
No
Both

Explain ...


6. What is your favourite music video?
Explain...

Questionnaire: Documentaries

1. Would you like to see a documentation of an aspect of nature?
Yes
No

2. Would you like to see a documentation of an aspect of human behaviour?
Yes
No

3. Would you be more interested in a documentary which uses film-like conventions?
Yes
No

Explain...

4. Which documentary has intrigued you the most?
Explain...

5. Would you rather see a reporter documenting the issue as opposed to just a voice-over?
Yes
No

Explain...

Audience Feedback:
From the audience research, we acumilated both qualitative and quantitative data
My group and I decided to create a music video as opposed to a documentary after recieving the feedback from the audience.
To gain a fair outcome from the audience research, we aimed to ask a balanced number of males and females from all different ages.
The feedback from question 1 showed us that our audience is most in favour of acoustic and generally mellow music, with some people in the 'other' column stating that they enjoy an indie genre of music. We believe that by choosing a somewhat mellow song to do out video to, we will gain interest from a wider audience as this type of music is enjoyed by all and is not necessarily specific to a particular audience.
The music channel that appeared to be most popular in our audience feedback was 'MTV Rocks'. This channel plays a lot of indie music, with some more alternative bands along with some acoustic music.
The feedback stated that people would rather see the acting out of a storyline in a video as opposed to a bands performance. this is because people are able to be engaged with what they see on screen and entertained more.
The response from question 5 was balanced, therefore we have chosen to use a mix of outdoor locations and indoor locations.