Monday, 24 September 2012

Task 9 - Casting

There will be two characters in our music video; a male and a female, both young adults, which represents the age of the target audience for the song itself.
The main character of the video will be the boy. This follows the codes and conventions of a real music video by having a main character, but challenges them by having this person as a male.
Most videos which follow a relationship would be from the point of view of a girl, for example a Taylor Swift music video. However, due to the singer of the band being a male, it seems more appropriate for the main character to be a boy.
The major character is this boy’s love interest who will decide she does not want to be with him anymore at the end of the video.
·         Main character – Josh Roberts
·         Major character – Rhianna Camsell

To make our final coursework piece appealing to our target audeince, our cast members must fit within the age bracket and have a fashion sense which fits in with the song. This is an 'indie' trend.Our cast members must therefore be wearing clothing which looks indie.
Here are some examples of indie clothing in fashion today:






















Our main character is going to be Josh Roberts, who completely suits the look we were intending on for the main character. He is within the age range of the target audience which we feel is important. He has a modern indie fashion sense which compliments the modern indie sound of the song we have chosen to make a video for. We wanted the male character to be taller than the female because they are supposed to be a couple, and a height differece can look endearing  for the girl and makes the girl look more innocent and easily hurt. The main focus of the duration of the video is on Josh and his actions and choices, therefore the music video will be more from his perspective than Rhianna's.























We have chosen Rhianna Camsell to be our major character. with her feminine look, petite frame and long hair she looks 'girly' and innocent, forshadowing the fact that she will fall for josh's affections. She is also within the age range for our target audience and has an indie fashion sense similar to Josh. Furthermore, she is able to drive, which is important for one of the scenes which features her driving away from Josh. There will be a lot of focus on Rhianna throughout the production, however the main emphasis for the video will be on josh since he is the main character.












We chose to use Josh and Rhianna for our final production because they are both very confident and have been used for photoshoots and various media projects before. They are required to look natural in shots, in order to create a sense of verisimilitude so that the audience feels that the situations in the music video is real. Josh and Rhianna are also friends in real life, which we felt was important because they will be comfortable around each other when being filmed. Since the storyline is of the both of them acting as if they are in a relationship, it is important that they are not shy with one another in order to portray chemistry and a realistic-looking relationship.

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